Showing posts with label Cognizant. Show all posts
Showing posts with label Cognizant. Show all posts

Tuesday, October 24, 2017

Cognizant to Acquire Digital Experience and Marketing Expert Netcentric

Cognizant (NASDAQ: CTSH) today announced it has entered into an agreement to acquire Netcentric, a leading provider of digital experience and marketing solutions for some of the world's most recognised brands, and a leading independent Adobe partner in Europe.

Netcentric's digital marketing teams in the United Kingdom, Netherlands, Switzerland and Germany, as well as regional delivery centers in Barcelona and Bucharest, will enhance Cognizant's ability to deliver business critical digital experience solutions for clients in Europe and around the world. The transaction is expected to close in the fourth quarter of 2017, subject to satisfaction of closing conditions, including German regulatory review. Financial details were not disclosed.

Headquartered in Zurich, Netcentric works with leading brands such as Allianz, Mercedes-Benz, Miles & More, Raiffeisen, Swisscom and UBS, helping them personalise and deliver engaging digital experiences to customers. At the close of the acquisition, approximately 380 digital marketing specialists from Netcentric will join the Cognizant Digital Business practice, which addresses clients' needs to redefine business models, innovate products, deepen market intelligence and enhance digital experiences to drive growth and efficiencies in their businesses.

"The rapid growth of our business is driven by clients who understand that flourishing with the new digital economy requires merging marketing and digital concepts powered by more flexible IT that is delivered globally," said Elian Kool, CEO, Netcentric. "By joining forces with Cognizant, we will be able to integrate marketing, technology, analytics and AI to help clients provide personalised experiences across multiple channels and enable their digital transformation."

"We are excited about the Netcentric acquisition as it underscores our commitment to our clients across Europe and enhances our portfolio of digital capabilities in the interactive and digital marketing space," said Gajen Kandiah, President, Cognizant Digital Business. "It also further extends our Adobe Experience Cloud presence for the global brands we serve. We continue to expand on the digital marketing and experience skills our clients demand, and round out our ability to deliver these services to the market at scale."

About Netcentric
Netcentric, a leading service provider, transforms customer experiences for the world's top brands by unleashing the full potential of the Adobe Experience Cloud. We support clients throughout the entire process chain - from consulting and development through to marketing operations - helping them execute their digital strategy. Our leadership in the industry is rooted in our expertise in integrating the Adobe Experience Cloud technology to build scalable, bespoke and future proof solutions. By bridging the gap between marketing and technology, clients are able to drive automation to maximise their digital marketing performance. www.netcentric.biz, follow us @NetcentricHQ

About Cognizant 
Cognizant (NASDAQ-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 205 on the Fortune 500 and is consistently listed among the most admired companies in the world.

Forward-Looking Statements
This press release includes statements which may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties, and assumptions as to future events that may not prove to be accurate. These statements include, but are not limited to, express or implied forward-looking statements relating to the anticipated closing of the acquisition of Netcentric by Cognizant and expectations regarding the impact of such acquisition on the business and prospects of Cognizant and Netcentric. These statements are neither promises nor guarantees, but are subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Factors that could cause actual results to differ materially from those expressed or implied include general economic conditions, changes in the regulatory environment, including with respect to immigration and taxes, and the other factors discussed in our most recent Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. Cognizant undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as may be required under applicable securities law.

Friday, August 19, 2016

Cognizant acquires Toronto-based Idea Couture

Cognizant on Thursday announced the acquisition of Idea Couture, a privately-held firm that offers a broad range of digital innovation, strategy, design and technology services. The terms of the transaction were not disclosed.

Based in Toronto, and with offices in the US, Europe and Latin America, the firm has more than 170 social scientists, strategists, anthropologists, user experience experts, designers, and connected product developers who serve leading companies across multiple industries, including: Samsung, PepsiCo, Cox, Citi Ventures, Kroger, ConAgra Foods and others.

New generation of digital technologies, including artificial intelligence, mobility, business analytics, cloud services and the Internet of Things are disrupting every industry. Enterprises are looking to understand and apply these next-generation technologies to front office customer experience, middle office business process and back office IT systems, reshaping how they interact with customers, employees, partners and others in the digital economy.

“To help clients succeed in this new economy, Cognizant Digital Works brings together human insight, strategy, design, technology, and industry expertise to create innovative solutions at enterprise scale. Idea Couture, which will become a part of Cognizant Digital Works, specialises in designing and prototyping products, services and business models that take advantage of the latest technologies,” said the company.

“Idea Couture has a track record of success in managed innovation — including rapidly envisioning, designing and prototyping digital solutions — to help companies create connected products, engage customers and deploy new business models for growth and competitive advantage,” said Gajen Kandiah, executive vice-president, Cognizant Digital Works. “The Idea Couture team’s capabilities accelerate our ability to help clients transform their customer experiences, core business processes, partner relationships and supporting systems.”

“Building on our recently announced partnership with ReD Associates, this acquisition further advances our strategy to bring together world-class capabilities in behavioral insight, strategy, design, and technology to deliver innovative and impactful solutions for our clients in banking, insurance, life sciences, and our other key industries,” added Kandiah.

Idris Mootee, CEO, Idea Couture, said: “As part of Cognizant Digital Works, we will be able to do even more exciting things with design and technology. By connecting with Cognizant’s proven technical abilities, global scale, and domain expertise, we can help our clients realise the value of their innovation efforts.”

Courtesy : Business-Standard