The social networking giant, Facebook has unveiled a new feature to increase blood donations in India. The new feature is part of company’s new initiative towards the social cause.
Facebook has observed that Indian users are already using the platform to connect with donors. The company has partnered with non-profit organizations to ensure the widespread of the initiative. Facebook wants to increase the awareness of blood donation in India through this initiative.
The social network is citing the shortage of safe blood through this initiative. The company is addressing both donors and beneficiaries side of the market. Donors can sign up on the platform, specify their blood group while the social network will take care of connecting the donors with those in need. Facebook is trying to create the ecosystem of donors, non-profit organizations, and health industry experts.
In the official blog post, Facebook’s product manager Hema Budaraju writes, “We hope this new feature helps people come together in ways that weren't possible before. By raising awareness and growing the number of blood donors in India, we want to make it easier for people and organizations to give and receive blood.”
The company will roll out the feature for users in India on October 1st. The date is celebrated as National Blood Donor Day. Users can sign up for the feature and display this donor status on their public profile. The feature will be limited to Facebook web and Android app in the initial phase.
Courtesy : Techgig
Facebook has observed that Indian users are already using the platform to connect with donors. The company has partnered with non-profit organizations to ensure the widespread of the initiative. Facebook wants to increase the awareness of blood donation in India through this initiative.
The social network is citing the shortage of safe blood through this initiative. The company is addressing both donors and beneficiaries side of the market. Donors can sign up on the platform, specify their blood group while the social network will take care of connecting the donors with those in need. Facebook is trying to create the ecosystem of donors, non-profit organizations, and health industry experts.
In the official blog post, Facebook’s product manager Hema Budaraju writes, “We hope this new feature helps people come together in ways that weren't possible before. By raising awareness and growing the number of blood donors in India, we want to make it easier for people and organizations to give and receive blood.”
The company will roll out the feature for users in India on October 1st. The date is celebrated as National Blood Donor Day. Users can sign up for the feature and display this donor status on their public profile. The feature will be limited to Facebook web and Android app in the initial phase.
Courtesy : Techgig
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