Tuesday, August 23, 2016

Chinese Consortium Acquires Media.Net For $900 Million In Third-Largest Ever AdTech Deal

AdTech pioneer Media.net, has been acquired by a Chinese consortium from serial internet entrepreneur Divyank Turakhia’s Starbuster TMT Investments in an all-cash transaction of $900 million.

The Consortium is led by Zhiyong Zhang, Chairman of Beijing Miteno Communication Technology, a technology, media and telecom (TMT) business listed on the GEM Board of the Shenzhen Stock Exchange. This completes the first step toward Media.net being acquired by, and integrated into, Beijing-based Miteno.

Media.net is a large, growing and profitable business with annual revenues of $232 million. It currently manages more than $450 million of annual advertising revenue via its platform, more than 50% of which is generated from mobile users.

More than 90% of Media.net’s total revenue comes from the U.S. With seven offices worldwide, including global headquarters in Dubai, and U.S. headquarters in New York City, the company has more than 800 employees.

“Our team has spent the last several years putting together one of the most comprehensive platforms for AdTech, and we are just getting started. The acquisition will enable us to be an even greater platform for innovation and investment on a global scale,” said Divyank Turakhia, Media.net’s founder and CEO.

A serial entrepreneur with a proven track record of performance, Turakhia has had considerable success with other exits. In 2014, Endurance International Group bought four brands that he co-founded with his brother, Bhavin Turakhia, for approximately $160 million.

He started his first internet business in 1996 at the age of 14, made his first million at 18, first $100 million at 23, and now crossed his first $1 billion at the age of 34.

Courtesy : Forbes.com

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